Categories
Home-service lead categories and planning ranges.
aventia Performance works across common home-service categories. These public pay-per-lead ranges mirror Service Direct home-improvement marketplace ranges and should be treated as planning numbers.
Air Conditioning
$65-$325
Calls + appointments
Heating
$65-$325
Calls + appointments
Plumbing
$60-$255
Calls + booked appointments
Roofing
$85-$550
Calls + forms
Water Damage Restoration
$500-$2,250
Emergency calls
Electrician
$55-$175
Calls + forms
Pest Control
$40-$195
Calls + forms
Locksmiths
$15-$75
Calls
Appliance Repair
$22-$85
Calls + forms
Mold Removal
$75-$650
Calls + forms
Category engine
Each service category needs its own lead rules.
A plumbing call, roofing form, and booked HVAC appointment should not be treated as the same product.
Home services
Major categories
Urgency
24/7 or business hours
Rules
Valid intent and lead type
Matched buyer
Coverage and capacity
Verticals
Home services
Lead formats
Calls + appointments
Controls
Intent + coverage
Common category groups
Category setup is handled by service type, geography, delivery method, buyer rules, and price range.
Category controls
Each category should have a clear lead definition, accepted service area, delivery method, hours, price range, and invalid reasons.
| Category | Planning range | Lead type | Typical request |
|---|---|---|---|
| Air Conditioning | $65-$325 | Calls + appointments | Repair, replacement, tune-up |
| Heating | $65-$325 | Calls + appointments | Repair, replacement, tune-up |
| Plumbing | $60-$255 | Calls + booked appointments | Drain, leak, emergency |
| Roofing | $85-$550 | Calls + forms | Repair, replacement, inspection |
| Water Damage Restoration | $500-$2,250 | Emergency calls | Mitigation and cleanup |
| Electrician | $55-$175 | Calls + forms | Troubleshooting and repair |
| Pest Control | $40-$195 | Calls + forms | Residential and recurring |
| Locksmiths | $15-$75 | Calls | Lockout and urgent service |
| Appliance Repair | $22-$85 | Calls + forms | Repair requests |
| Mold Removal | $75-$650 | Calls + forms | Inspection and remediation |
Public ranges only
The ranges are useful for planning, but final buyer pricing should still be confirmed by category, service area, lead type, hours, and account terms.