Lead Quality Standards
Lead quality rules should be clear before volume starts.
Buyers need to know what counts as a valid lead and what can be disputed. aventia Performance defines those rules during setup.
Quality review
Duplicate
blocked
Wrong category
review
No real need
invalid
Buyer no-answer
not automatic
Quality rules
Invalid reasons should be clear before traffic starts.
Duplicate, category, coverage, and contact checks help buyers understand what can be disputed.
Duplicate scan
Repeat inquiry check
Category fit
Right service need
Coverage
Buyer service area
Decision
Accepted or invalid
Invalid review
Structured
Buyer feedback
Tracked
Resolution
Human-reviewed
Dispute review matrix
Buyers should know what can be disputed.
Clear invalid reasons keep the account relationship clean. The goal is to decide the rules before traffic starts, not after a buyer is unhappy.
Review window
Invalid lead requests should be submitted with notes and supporting context through dashboard or support. Final handling is controlled by the buyer agreement.
| Reason | Review evidence | Outcome |
|---|---|---|
| Duplicate | Compare phone, category, timestamp, source, and buyer history | Usually invalid |
| Wrong number | Check call result, contact attempts, and caller intent | Review |
| Wrong category | Match stated need against purchased category | Usually invalid |
| Outside coverage | Compare state, ZIP, and buyer service area | Usually invalid |
| Buyer no-answer | Check delivery path and buyer availability | Not automatic |
| Price shopper | Customer has valid need but may compare quotes | Not automatic |
Common invalid reasons
These are common reasons a lead may be disputed, depending on the buyer agreement.
Not automatically invalid
Price shoppers, customers who do not book, customers who change their mind, buyer no-answer, and poor follow-up are not automatically invalid without the final buyer terms saying otherwise.
Quality review workflow
Lead records, call metadata, buyer notes, duplicate signals, and category fit can be checked when a buyer requests review.